BizTalk Blogs

  What is Target Market? Not every product is for everyone. Since each person has different needs, heaps and budget, so every business has to decide on what kind of audience is suitable for its product? What kind of people it'll offer its product? That’s exactly what a target market is. "Target Market means those customers or audience whose age, gender, Interests or lifestyle matches with your product or services, and they are the most suitable audience for your products/services." For Instance: Picture Yourself selling Beauty Products, so your target audience will likely be: Women aged 20 to 40 and teenagers. Conscious about their look and appearance. Interested in Beauty Products Have enough Income to afford the premium products. Why is Target Market important in the business sector? If a business tries to make a product for everyone, then its product won’t be special to anyone. But if that business develops a product for a specific group of people, then: The message wi...