The Role of Marketing in Small Businesses

 

Picture yourself owning a small domestic business of making handmade products or any other service you would like to offer, but what if people don't know about your business? What if they don't know what goods or services you're offering? 

If people are not aware of your business, then surely there will be very less sales or even you won't have any sales at all. That's where the "Marketing" term takes place. 

The term "Marketing" is very broad in its nature. but here let's talk about its nature for small scale businesses. So, Marketing simply means:  

➤ "Increasing your sales by promoting your products or services among people, attracting and motivating them to buy your product or service."

Now, why is marketing necessary even for small-scale businesses?

Well, Small businesses usually have a very small budget. So, to increase their budget, they might need large outreach of customers and for this, marketing is necessary. Now, again here comes a thought "How can they do marketing when they have a small budget?" It's not necessary that a business can only have a large range of customers if it approaches expensive Marketing. 

A business can reach its customers even by using budget-friendly or free methods of Marketing like mouth-to-mouth, customer feedback, or social media especially Instagram, Facebook etc. Small Businesses just need to use smart strategies to approach wider audience by using cheaper methods.

Marketing is not a one-time thing. Small businesses can leave an alive and impactful impression on their customer's mind by consistently engaging with them, updating them about their brand. Regular activity shows reliability of business. Consistency gives professional look to your brand, because marketing is not all about "Selling" but also "Attracting and Winning the trust of customers."

Effective marketing makes people remember your brand and ultimately, they return to your brand, resulting in establishing long-term customer relationship. 

Thus, Marketing is truly the heartbeat of a business as it helps in making people aware of your brand. It helps small businesses expand and grow into large ones. Take an example of Khaadi in Pakistan or Patagonia (USA)__These businesses started small but now get a wide recognition across cities and even countries through not just offering good products but also applying powerful and effective marketing. 

Effective marketing is the key to making your brand recognized across cities and even the globe. The strategies and methods a business chooses for marketing are included in the things which make the business stand out among its competitors. It makes business built strong among its competitors. 

Remember: Effective marketing means effective sales__ and vice versa.